Research

This is the research part for my ad project. 

Who is the target audience? ( Demographic / Psychographic )
- Psychographic, it is most likely targeted to people that are younger aged and people that likes to travel more or people that likes to explore.

How is the audience usually targeted?

- The audience is usually targeted by showing them locations of different countries or places to show that the person in the video is traveling around the world which persuades the audience to want to travel around the world.

Did this advert conform or subvert the normal way?

- Advert conform 

What images/locations were used to appeal to the audience?

-  Locations that has colors and locations that are famous around the world.

What sounds/music were used to appeal to the target the audience? 
- Dramatic, upbeat piano which makes it seem like a movie about traveling and makes it a more cinematic video.

What people were shown in the ad? How do they appeal to the audience?
- A mid-twenty aged person, they appeal to the audience by being in the center of the video and being in different appealing outfits.

What is the message of this advert?
- To show that traveling is fun and has a lot of unique places to be looking at and exploring.


( Research HW )

Who is the target audience? ( Demographic / Psychographic )

- Psychographic, because it is more likely to attract people that are more into the lavish or luxury lifestyle.

How is the audience usually targeted?

- The audience is usually targetted by famous actors that were shown by the advert to target people that loves actors like the one shown in the advert because they are from popular movies. As well, as they show a fake " Behind the Scenes " clip which makes it a bit comedy for the advert.

Did this advert conform or subvert the normal way?
- It subverts into a movie-comedy like advert rather than showing the actual scenery of Switzerland itself to promote it.

What images/locations were used to appeal to the audience?

- Beautiful mountains, rivers, glaciers and old towns.

What sounds/music were used to appeal to the target the audience? 

- Orchestra type music to make the advert feel grand and royal to the audience

What people were shown in the ad? How do they appeal to the audience?

- People that are in their mid 20s or 40s and there are some that look old, the actors are also appeal to the audience as they are the main actors used for the advert because, they appear in the advert most of the time. 

What is the message of this advert?

- The message of the advert is to promote about Switzerland and how they have a Grand Tour of Switzerland to promote for people to explore and learn new things in Switzerland with the help of actors to attract even more people because they are well-known around the world making the advert more attracting.

Who is the target audience? ( Demographic / Psychographic )

- Psychographic

How is the audience usually targeted?

- The audience is targetted by the voice-over on the advert like the audience and the advert is having a conversation to talk about Australia. 

Did this advert conform or subvert the normal way?

- The advert conforms in a normal way.

What images/locations were used to appeal to the audience?

- They show the beaches, tropical scenery, deserts, and the beautiful blue ocean.

What sounds/music were used to appeal to the target the audience? 

- A pop, happy music to play as the background to make it sound exciting and a voice-over of a girl that sounds Australian.

What people were shown in the ad? How do they appeal to the audience?

- People that are from different age groups, young and old with also masculine men. They appeal to the audience because they look like people that likes to explore and have fun.\

What is the message of this advert?

- To attract tourists and from the message at the end of advert can be catchy to people with the " Come and Say G'day " meaning tourists should come and say hello to the locals of Australia.

Who is the target audience? ( Demographic / Psychographic )

- Psychographic

How is the audience usually targeted?

- There is a voice over by an old sounding man to talk over the video and talk about New Zealand and it is like you're having a conversation with the advert and they usually say to " you " that New Zealand is welcoming you to come.

Did this advert conform or subvert the normal way?

- The advert conforms into a normal way.

What images/locations were used to appeal to the audience?

- Beautiful lakes / rivers, natural springs, exotic archipelagos and the beaches.

What sounds/music were used to appeal to the target the audience? 

- A dramatic, orchestra and an adventurous type music and the sounds of people and people singing from the culture of New Zealand. In addition with natural sounds like waves, birds and more.

What people were shown in the ad? How do they appeal to the audience?

- Most of the people shown in the ad is mostly young because, they are more likely to travel to New Zealand and most of them are adventurers and explorers wanting to travel around the world but there also, old people shown in the video that looks very healthy. They appeal to the audience by wearing things that you would normally wear in different occasions like in hiking, they use big backpacks and sunglasses and other things and they sometimes show the people up close in the advert of them having fun and smiling.

What is the message of this advert?

- The message of this advert is to show what you will see and learn about when you come into New Zealand as a vacation or a trip.

Self-Reflection : I did research on tourism ads on YouTube. I found that most of the ads were cinematic and it was mostly showing the nature side of the countries that were being advertised and this helped on doing the project as we needed to show a nature side in the project to make the audience feel interested into exploring new things.