Weekly Progress

 This is the Weekly Progress.

Week 1 : 

For this week, we did preliminary research on music videos where we discussed about different genres which we would do on the upcoming project. My previous group for the other project has been changed so, I would be working with different people that have different skills that would come to use in this upcoming project. Which in the end, we picked out RnB as our genre for the music video project. 

Week 2 : 

For this week, we continued with our genre research. In this research, it helped us understand further about what conventions should be in the music video to appeal to our audience as an RnB genre aswell as that it gave us broad ideas on what to subvert in our music video to make it unique and entertaining. The deadline to submit this research is at this week's Thursday so I have to hurry it up.

Week 3 : 

For this week, we finished with our genre research homework. We also learned about a new topic about media ecology which there are 5 main key points on the topic which are :

- Every technological advancement = trade-off 

- We shape technology, technology shapes us

- Technology becomes mythic or irreplaceable 

- New technology competes with old technology 

- Advantages or disadvantages never spread evenly

After that, we continued to have project lessons to progress with our blogs for the music video project. Which I am tasked to do the moodboard for now.

Week 4 : 

For this week, we went in more depth explanation on the theories by Judith Butler, Van Zoonen, and Laura Mulvey about feminism in media. By that we were also discussing about how that audience values would change overtime as they are exposed to media and we would also discuss about the articles on the male gaze. 

Week 5 : 

For this week, we started to pick up our pace to finish our current blogs that we need to finish as our objectives set by our teacher which is the moodboard, storyboard, lyrics sheet, location scout with risk assessment. We also learnt more on media ecology which contained a theory by Marshall McLuhan about global village. This theory would mainly be used in the exam on the media ecology section which would be very important for me to get even more points and improve my writing and understanding on media ecology.

Week 6 : 

For this last week on this semester, we have to complete everything in our blogs that is from the goal that the teacher set up for us as a deadline. Although, in the middle of this week I had to go to Japan for the school immersion which I missed on a few lessons which there are tasks I had to catch up on such as the persona classwork. Which I picked Lil Tecca as my persona artist pick, this classwork that I had to catch up on showed me on how off-screen and on-screen persona works and what persona is in general and how it works. After this week ends, it would be a semester break in where in the break we would have to start filming for the music video.

Reflection : I felt like the pre-production stage for this project is that it was very fun learning new things about creating a persona of the artist which is going to be our teammate Panji. We also watched different music videos from each classmate throughout the semester which we got several ideas that we would use from those music videos and implement it to our project. Overall, it wasn't that tedious as my teammates have a good music taste which made it simpler to pick a song quicker and decide the locations, costumes, props we would use for the recording.