Weekly Progress + Plan

 

This is the weekly progress and plan for my ad project.

Week	Start Date		Task		Blogpost Title	Content	Deadline
W1	22 July
W2	29 July	Pre Production	Research	1	Brief	Description of the brief, embed powerpoint	W2
				2	Plan & Weekly Progress	Plan for the whole project, Weekly diary	W2
				3	Team	Your team + Links ot their blogs	W2
				4	Research	Research into documentary openings of the same genre	W4
W3	5 August		Plan	5	Statement of Intent	Plan for the product	W4
				6	Storyboard	Scene by scene storyboard	W5
				7	Location Scout & Risk Assessment	Possible shooting locations, risk assessment table	W5
W4	12 August
W5	19 August	Production	Produce	8	Behind the Scenes	Images of the shoot	W8
W6	26 August
W7	2 September	Post Production	Edit/Reflection	10	Editing Process	How did you edit? Challenges, solutions	W9
				11	Self Reflection	Self Reflection Presentation	W9
W8	9 September		Edit
W9	16 September		Submission	12	Final	Final ad	W9

Weekly  Progress

Week 2

We learned about genre and semiotics. Genre is a category or groups based on characteristics.
Semiotics is a study of signs.

Week 3

This week we learned about camera angles such as close up, over the shoulder, longshots, high angle, and dutch angles. We also started to analyze and began our research for our tourism project about Bali. In addition, we also learnt about the uses and the importance of the angles being used in ads, movies or films. For example how, establishing shot can give out context where the location is going to be at and it sets the mood and atmosphere for the scene.

Week 4
This week we learned about diegetic sound, non diegetic sounds, trans-diegetic sounds. Diegetic sounds are real world sounds inside the media, non-diegetic sounds are sounds that are heard by the audience and not the characters, and trans-diegetic sounds are when one type of sound are changed into one another. After knowing about all the things we learned this week, I know what certain audios can make the audience feel which would be great for the project we are creating to create the effect we want.

Week 5 
This week we learned about mise-en-scene, editing and we also made a filming schedule for our tourism ad to make things more organized and not all messy incase, something is missing and we have to go all the way back to get it. There are also different types of editing, which are continuity and non-continuity editing. Mise-en-scene is how a scene comes together and tells a story about it. Now, I have a better idea in how to make a scene look more flawless looking or more appealing to the eyes and aswell, with the editing techniques, Mr has showed to us such as like match cut, jumpcut, flash forward and more.

Week 6

This week we learned about Steve Neale's theory in genre and David Buckingham's theory. Buckingham's theory is about genre is constructed by audiences and producers to make sense of media texts. Steve Neale's theory is about media text changes to cater societal and technological advances. We were also introduced to do the CCR ( Critical Creative Reflection ), which is very boring and too much work but, it is mostly part of our grades so, I have to do it. We also have to edit the footage this week and make sure everything is going good :D

Week 7

 In addition, we also learned about Roland Barthes's codes which are hermeneutic, proairetic, semantic, symbolic, and cultural codes. Hermeneutic is any element in a story that is not explained ( mystery ), proairetic applies to any action that implies a further narrative action, semantic points to any element in a text that suggest a particular meaning or a connotation, symbolic code are used to add depth and additional meaning to their media texts and cultural code is symbols and systems of meaning that are relevant to members of a particular culture (or subculture). Levi Strauss's theory is about binary opposites which is basically, like two opposing characters ( Good vs Evil ) and more.

This is the link for the filming schedule :
https://docs.google.com/spreadsheets/d/1KTmuUcJnC3tuO2YvVJUxQyFNkQhwx0eywOm6F2epTEg/edit?usp=sharing

Self-Reflection : I think that the whole project with the schedule makes it very organized and more prepared as this was very helpful and ever since, I knew about the mise-en-scene and media codes. I couldn't watch movies the same as I analyzed each single angle and everything about it and not pay attention to the movie although, overall it was very fun to learn new things about the internet and medias.