Statement of Intent

 This is my Statement of Intent.

Tourism Ad
Primary Target Audience
Demographic teenagers to young adults (15-20) who are energetic and outgoing, looking for fun outdoors activity such as exploring, camping, trekking, hiking and more.	Reason Because Bali offers those activities the best, meaning by choosing those target audience there is a much higher chance of success in attracting potential tourists
Psychographic Food lovers Explorers hikers Surfers Photographer Journalist	Reason Bali offers a wide range of these things which would make it easier to attract people who are interested in the things Bali has to offer
Secondary  Target Audience
Adults who are 20-30 that wants to be outdoors	Reason They may want a vacation at a relaxing place. Bali also offers relaxing beaches with beach clubs and fancy hotels which can cater to their wants and needs.
Content Overview
What will happen in your trailer (basic idea) A group of teenage explorers go out to natural places such as beaches or rural areas and film or photograph the view. they explore
Unique Selling Point
There will mostly be POV camera shots as it will be purposely low quality for the vintage effect. Destinations will consists of mostly outdoors activities such as caves, beaches or waterfalls.
Representations
People: Who will you show? How will they be shown? The ad will be some sort of journal videoing of a group of teenagers on a road trip, the theme will be vintage Places: (Beach, forest, city places, restaurants)  sanur beach  tegenungan waterfall kuta beach canggu bali sea fishing (sanur)
Dominant Reading (Your message)
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Self-Reflection : Max did the statement of intent.